PROJECT 19Intermediate

Market Share Analysis

Business scenario

Orion's leadership claims to be 'the leading electronics retailer in Baku'. The board wants evidence.

Problem statement

Estimate Orion's market share in Baku electronics using internal sales and a provided (fictional) market-size table, with ranges.

Learning objectives

Combine internal and external data
Compute value and volume share
Express uncertainty

Instructions

Fictional market data for the exercise: Baku consumer-electronics retail market 2024 = 48M, 2025 = 52M (±10% estimate). Use Baku stores + Online orders from Baku customers.

Tasks

Orion Baku electronics revenue 2024/2025.
Share with low/high range.
Share change and whether Orion outgrew the market.
Critique the claim 'leading retailer'.

Deliverables

Workbook
Board note

Evaluation rubric

Criterion	Weight	Excellent	Proficient	Developing	Insufficient
Data preparation & validation	20%	Correct filters and grain; validation checks documented and totals reconciled.	Correct and complete with minor gaps in rigour or presentation.	Partly correct; important steps missing, unvalidated or unclear.	Missing, incorrect, or not supported by the data.
Share calculation	25%	Correct scope and arithmetic with ranges.	Correct and complete with minor gaps in rigour or presentation.	Partly correct; important steps missing, unvalidated or unclear.	Missing, incorrect, or not supported by the data.
Critical thinking	20%	Claim evaluated honestly.	Correct and complete with minor gaps in rigour or presentation.	Partly correct; important steps missing, unvalidated or unclear.	Missing, incorrect, or not supported by the data.
Communication	20%	Clear note.	Correct and complete with minor gaps in rigour or presentation.	Partly correct; important steps missing, unvalidated or unclear.	Missing, incorrect, or not supported by the data.
Presentation	15%	Concise, well-labelled outputs a manager can act on without explanation.	Correct and complete with minor gaps in rigour or presentation.	Partly correct; important steps missing, unvalidated or unclear.	Missing, incorrect, or not supported by the data.